Magento / eCommerce Performance Optimization
A performance-focused Magento engagement designed to improve speed, SEO visibility, and conversion flow across a large B2B catalog.
Client type & challenge
Project overview
A performance-focused Magento engagement designed to improve speed, SEO visibility, and conversion flow across a large B2B catalog.
This case study is written for a conversion-focused website visitor: it explains the business problem, the technical solution, and the type of outcome a similar client can expect when working with Media Decoding.
Problem
- The client’s Magento store had slow category pages, inconsistent Core Web Vitals, and a checkout flow that created friction for returning buyers.
- Large product catalogs, layered navigation, third-party extensions, and unoptimized assets were affecting page speed and crawl efficiency.
- The internal team also needed a cleaner maintenance process so future updates would not break the storefront.
Our solution
- Audited the Magento theme, extensions, server configuration, catalog structure, checkout flow, and analytics tracking.
- Improved front-end asset loading, image compression, lazy loading, caching rules, and theme-level performance issues.
- Reviewed Varnish/Redis readiness, cleaned up unnecessary scripts, reduced layout bloat, and improved category/product templates.
- Created a performance checklist for ongoing deployments and QA before releases.
Results
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Business impact
- Improved perceived load speed across key category and product pages.
- Reduced unnecessary front-end scripts and layout weight.
- Created a clearer technical SEO foundation for product and category indexing.
- Improved maintainability by documenting extension and theme dependencies.
Screenshots
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