Case Studies / Magento Performance
Magento Performance

Magento / eCommerce Performance Optimization

A performance-focused Magento engagement designed to improve speed, SEO visibility, and conversion flow across a large B2B catalog.

Client type & challenge

Client Type B2B industrial supply distributor
Industry Manufacturing, distribution, and B2B eCommerce
Platform Used Magento / Adobe Commerce, PHP, MySQL, Redis, Varnish, Google Analytics, Google Search Console
Engagement Focus Strategy, implementation, optimization, and support

Project overview

A performance-focused Magento engagement designed to improve speed, SEO visibility, and conversion flow across a large B2B catalog.

This case study is written for a conversion-focused website visitor: it explains the business problem, the technical solution, and the type of outcome a similar client can expect when working with Media Decoding.

Problem

  • The client’s Magento store had slow category pages, inconsistent Core Web Vitals, and a checkout flow that created friction for returning buyers.
  • Large product catalogs, layered navigation, third-party extensions, and unoptimized assets were affecting page speed and crawl efficiency.
  • The internal team also needed a cleaner maintenance process so future updates would not break the storefront.

Our solution

  • Audited the Magento theme, extensions, server configuration, catalog structure, checkout flow, and analytics tracking.
  • Improved front-end asset loading, image compression, lazy loading, caching rules, and theme-level performance issues.
  • Reviewed Varnish/Redis readiness, cleaned up unnecessary scripts, reduced layout bloat, and improved category/product templates.
  • Created a performance checklist for ongoing deployments and QA before releases.

Results

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Core Web Vitals review completed
Theme and extension audit
Checkout friction reduced
SEO crawl path improved

Business impact

  • Improved perceived load speed across key category and product pages.
  • Reduced unnecessary front-end scripts and layout weight.
  • Created a clearer technical SEO foundation for product and category indexing.
  • Improved maintainability by documenting extension and theme dependencies.

Screenshots

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Before/After Performance Report
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Category Page Optimization
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Checkout Flow Review
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