Data & Analytics Implementation
A data and analytics project focused on improving tracking, reporting, and marketing decision-making.
Client type & challenge
Project overview
A data and analytics project focused on improving tracking, reporting, and marketing decision-making.
This case study is written for a conversion-focused website visitor: it explains the business problem, the technical solution, and the type of outcome a similar client can expect when working with Media Decoding.
Problem
- The client had website traffic, campaigns, forms, and sales activity, but reporting was scattered across multiple tools.
- Marketing and leadership teams could not easily see which channels, pages, and campaigns were producing leads or revenue.
- Conversion events were not consistently tracked, making it difficult to measure ROI.
Our solution
- Reviewed current analytics, campaign tagging, form tracking, conversion events, and reporting requirements.
- Configured a measurement plan covering lead forms, phone clicks, email clicks, key page views, and campaign sources.
- Improved Google Analytics and Tag Manager structure, with clearer event naming and conversion definitions.
- Outlined dashboard requirements for marketing performance, lead quality, and executive reporting.
Results
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Business impact
- Created clearer visibility into lead generation performance.
- Improved conversion tracking for forms, phone clicks, and high-value actions.
- Helped connect marketing activity to measurable website outcomes.
- Provided a foundation for paid advertising and SEO reporting.
Screenshots
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