Case Studies / BigCommerce Build
BigCommerce Build

BigCommerce B2B Store Build

A BigCommerce B2B build designed for wholesale catalog growth, product discovery, and lead generation.

Client type & challenge

Client Type Wholesale and packaging supplier
Industry B2B wholesale, packaging, and distribution
Platform Used BigCommerce, Stencil theme framework, HTML, CSS, JavaScript, product catalog management
Engagement Focus Strategy, implementation, optimization, and support

Project overview

A BigCommerce B2B build designed for wholesale catalog growth, product discovery, and lead generation.

This case study is written for a conversion-focused website visitor: it explains the business problem, the technical solution, and the type of outcome a similar client can expect when working with Media Decoding.

Problem

  • The client needed a scalable online catalog for a large set of products, including boxes, bags, tape, stretch wrap, and related packaging supplies.
  • They wanted a platform that could support catalog growth, product filtering, SEO pages, quoting workflows, and future marketing campaigns.
  • The business also needed a clear path for product data entry, category organization, and maintenance.

Our solution

  • Planned a BigCommerce catalog structure with categories, product options, SKU organization, search, and filtering requirements.
  • Created a storefront approach that supports B2B product discovery, featured categories, promotional content, and quote/contact CTAs.
  • Outlined data entry workflows for product names, descriptions, images, options, pricing, and SEO metadata.
  • Prepared the store for analytics, conversion tracking, and future advertising campaigns.

Results

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B2B catalog planning
Category SEO structure
Quote-ready CTAs
Scalable product data process

Business impact

  • Created a scalable structure for a growing B2B product catalog.
  • Improved readiness for SEO-driven category and product pages.
  • Reduced confusion around product organization and data entry.
  • Established a stronger foundation for quote requests and online sales.

Screenshots

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B2B Category Page
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Product Catalog Structure
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Quote Request CTA
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Want similar results?

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